At the end of the year, I like to look back and see how we’ve done. 2017 was good: we’re reaching more people than ever and we published 368 posts–more than one a day!
Our site, WestonWeb.ca, got 80,300 views from 29,000 visitors in 2017. That’s down from 109,000 views in 2015, which makes me sad—more on that in a minute—but we continue to see huge numbers of people read us outside our domain, which makes me, on the whole, happy.
- On Facebook, our posts were seen 105,000 times over the course of the year—so, it seems, we’re actually a Facebook subdivision rather than a domain. We’re waiting for the buyout.
- We received another 80,000 or so ‘impressions’ on Twitter. They count for virtually nothing.
- 9464 emails were sent out to 182 subscribers. They count for virtually everything.
So, so much for the good news.
The bad news is that Facebook and Twitter are no substitute for a free internet. If you come to WestonWeb, you know you’ll get the whole Weston story. Facebook, on the other hand, filters the posts that appear on your page. If a post is popular with other people, you’re more likely to see it; if they don’t like it, you won’t. It’s bad for you: like-minded people vote up some posts and push broccoli stories out of sight.
The effect can be huge. Our worst-performing stories on Facebook get 80-something views. Our best-performing ones get 15 times that. And there’s no clear correlation between what I think is important and what you see. If you use Facebook, consider signing up for our weekly email. It’s got every post, broccoli and all.
Finally, a special shout-out to our Iraqi, Yemeni, and Burmese readers; we’ve had one from each country. The UK and Holland have regulars too, and have provided about 100-something views. Ahoy hoy and goede dag!
And, of course, Happy New Year!