CIBC announces partnership with UP Express

The UP Express has faced budget problems from the start. The Auditor General chopped down planners for not being able to do basic sums, and the embarrassed Liberal government hid the ‘business case’ by filibustering in committee.

Metrolinx now looks to be filling in (some of) the gaps through private sponsorship. CIBC has agreed to sponsor the UP Express.  The Executive Vice-President of Branding told the Globe and Mail that he

is looking for a chance to use sponsorships that make the brand interact with people. At the airport, that has meant foreign-exchange services and free luggage carts provided by the bank. On the UP Express, the bank will advertise its airport services in the trains and open a CIBC lounge at Union Station in downtown Toronto, with seating, refreshments, and ATMs that will dispense U.S. dollars, euros, British pounds, Mexican pesos, and other currency based on traveller demand.

Metrolinx said that more sponsorships will be announced.

Author: Adam Norman

I am raising my two children in Weston.