I made my first visit of the year to the Weston Farmers Market on Saturday in its new location. It’s not for lack of trying but a family vacation, a sick relative and Saturday morning forgetfulness have kept me away until now.
It was re-assuring to see many familiar traders there such as Grandpa Ken and the Egg Man.
Other traders I spoke to seemed to feel that business is slow but has been picking up recently. This makes sense as at this time of year, there is more legitimate produce from actual farmers.
Just a couple of observations from the point of view of a ‘naive’ visitor looking at the location for the first time.
One of the big advantages of this new temporary site is that the market has a much higher visibility, being situated in full view on Weston Road. There seemed to be interest from passing vehicles; cars were slowing but moved on, possibly because they couldn’t figure out what was happening.
Strangely, the best view of the market is from the station end of the stalls rather than the Weston Road side. Cars and end stalls block the view from the street.
It would seem that a couple of simple adjustments would make a big difference and attract more passing traffic. It might also remind people who haven’t been this year that the market still exists.
- There is a need for a large banner outside the market to indicate what is going on and entice people to stop.
- Traders’ vehicles should not be blocking views of the market from the road.
- All traders should be arranged in rows perpendicular to Weston Road for maximum attractiveness, accessibility and visibility.