Mati’s coffee is gone

Mati’s Coffee on Weston Road has closed. Mati’s opened in May of 2018, and the owners, Konjet and Derrge Tadewsa, had started their own business after working at Tim Hortons.

In a bitter (pun intended) twist, Tim Hortons opened a franchise earlier this month only steps away from Mati’s.

Konjet Tadewsa and her son receive a City of Toronto congratulatory diploma from Business Improvement Association Chair Masum Hossain on Saturday May, 26. Husband, Derrge and other family members were on hand to lend support.

 

Author: Adam Norman

I am raising my two children in Weston.

10 thoughts on “Mati’s coffee is gone”

  1. Oh my gosh!. I am so sorry to see them go. They had renovates this former bakery space very nice. I live in the neighbourhood and went into Matis many times. This comes as a surprise. I dread to know what will take over the space. I wish the business owners all the best on their next venture

  2. This is incredibly sad. I was a regular customer and always made sure to try and engage with the owners to see how they were doing. They poured their heart and soul (and life savings) into that shop.

    I think the mismanaged BIA deserves a great deal of blame for this. When’s the last time they conducted a thorough local market research study of Weston residents to find out what we want to see on the strip that would make us shop there? I say this because this is the kind of empirical exercise that can be used to help property owners recruit appropriate and complementary businesses to Weston Road and avoid this kind of fiasco in the future.

    1. Paul the economist at it again.

      “BIA deserves a great deal of blame for this” this isn’t the BIA fault.

      The rent is high, and when no one visits Weston Rd its difficult to survive.
      You have to be different and offer something unique to attract and retain customers (Zeal & P&M, Peter the Barber) or you need to own your building so not have to worry about ever increasing rent(Perfect Blends)
      Its a combination of an ugly weston rd, fear (scary at night), nothing really there, failure of leadership, failed WVRA, crappy BIA etc etc….

      I never went into Mati – but sadden to see a small family business shut down. I am sure in another part of the city they would do well.

    2. Paul

      Before Mati’s opened, the word was that it was to be an Ethiopian restaurant and the property owner was certainly promoting it that way. To everyone’s surprise and chagrin, that was not the case.
      And I, as a 5 day a week, regular customer, advised them several times that they wouldn’t survive unless they offered something different from the other coffee shops around them. Luncheon and dinner specials with some ethnic flare would have worked. Look at how well Jerk Chicken on Lawrence is doing! The right menu at the right price has made them a very sustainable business…there’s a line up at lunch every day.
      And, more importantly, when Mati’s chose the location, did they not notice that there was another coffee shop in the same block with pretty much the same menu when they first opened. BIA’s or Resident Associations can’t be held responsible for the bad choices property owners and businesses make or for the fact that they ignore the informed advice that is given to them.

      1. I note that neither of the responders bothered to address my query: When’s the last time the local BIA conducted a thorough market research study? It would benefit local ecomomic development, their members and the broader community. But instead of some data-driven work, we get light strings and metallic planters … on occasion. I rest my case on the ineptitude of the local BIA. The same BIA that has, as has been capably chronicled on this blog, driven the farmers’ market into the ground.

        1. Take it easy, Paul and stick to the facts.
          The BIA is not to blame for issues with last year’s market. The market has had to move 4 times in the past 3 years because the Weston Common wasn’t ready. We managed to get the Baptist Church lot 8 weeks before opening day last year; we could have cancelled the market but we decided to forge ahead regardless. Metrolinx refused the GO lot for this year’s market because it needs the space for the UPX. We had to move mountains to get the GO lot to begin with and the vendors didn’t want to go there at first. But, the vendors did really well at the GO and would happily have stayed there if we had been able to; The 2017 and 2018 markets were some of the busiest in recent history. But, have no fear, Paul, the market will be back bigger and better than ever in 2020. And, by the way, we use the same landscape company for our flowers as the Villages of Islington BIA or the Murals BIA, as it’s better known. And if those same flowers are good enough for one of the best respected BIA’s in Toronto, what else needs to be said.
          I would advise that all the naysayers change the narrative a little. All the negative energy is draining and with all the new developments coming to the area in the next 5 to 10 years, Weston, like the Phoenix, will arise from the ashes and soar to new heights. But I’m sure the naysayers will still have things to complain about and groups to point fingers at.

          1. Hi Marion. I appreciate and respect the work you, personally, are doing under what I know are challenging circumstances. That being said, when is the last time the Weston BIA did a comprehensive market study of the potential customers in its catchment area? I’d also suggest the BIA look down the road to the innovative stuff the Mount Dennis BIA is doing, especially around pop-ups in empty storefronts and the leveraging of arts and culture to draw people out to that strip. As a further thought, I wonder whether it might be a good time to consider merging the two BIAs into one encompassing the entire stretch of Weston Road between Black Creek/Humber and the 401? Might be a more effective use of scarce private and public resources and the local political geography works. Might also give Emery Village a marketing run for its money as the largest BIA … my two cents.

      2. Yes… jerk King on Lawrence and Weston Road is doing very well. They are getting good patronage. I am a Caribbean ancestry. And to see the least I buy food from their often although I can cook the same food at home. But their food is delicious not necessarily to see better than mine. But their prices are extremely reasonable so sometimes I say to myself I’ll just run out and buy something and relax instead of having to cook. And the demographics are there to support them there’s a large Caribbean population in the area so it’s a good restaurants to open in the neighbourhood as well as I do see other ethnic groups by from there as well. So to your point or one of the other contributors points maybe it would have been a good idea if the coffee shop had specialized in some Ethiopian Specialties to grab customers. The store is in the area need it really try to cater to what people in the neighbourhood need and want because Outsiders are not coming to Weston Road in abundance so you have to serve who is already in the neighbourhood. I always hear people comment at my workplace then other places I go to about the sketchiness of Weston Road lack of parking and the list goes on and on so Outsiders don’t really make Weston Road a place that they come to to go and Shop. The business owners on Weston Road have to be smarter I know who is shopping in their stores and what they want.

  3. We need to stop supporting these big franchises do not go to Tim Horton’s we need to support are small businesses in the area.

  4. Respectfully..
    .. I miss the Daily Bread Bakery, more than any coffee shop around.

    I can brew my own favourite brew at home, daily. But, I can’t (or won’t) bake my own bread. Too much effort.

    Now, that baker, Little Eva – was a hard working woman with her family at it 7 days a week. And, who gave this town more than a fair shot at “baked fresh daily”, for many, many years.

    All sorts of breads & baked goods. Why, even known to impress some hard to please folks of Italian ancestry – with her well crafted Calabrese sandwich loaves!

    Like the former barber once told me, “.. and what do these Chinese people know about Calabrese buns? But then, I tried them. And, they were good!”

    He was a convert & regular, happy customer.

    But sadly, the baker had to bale because of unreasonable & unnegotiable rent or lease rates. And so evidently, enough was enough – baking a “daily” loss.

    So kids, ownership does have privileges.

    And, isn’t that why there are some speculators always sniffing around the area – making nice with some locals, knowing full well that real estate is a good buy – sooner or later.

    Save your money.

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