The UP Express reached its early ridership targets, according to Metrolinx, and is now carrying about 3250 riders a day (about 23 riders per trip).
CP24 says that internal surveys found 3 in 4 riders were very satisfied with the trip, but that many got lost trying to find the station.
Not all were pleased, however. The Huffington Post has a long article criticizing the retro ride and the poor connections with transit:
My UP ride started as a curious marketing inspection after I smelled blood from all the wasteful promo blunders of the past year, but it culminated in a much broader indictment and plenty of citizen rage. This is my town, my trains, my money. This was supposed to reflect my brand, as a Torontonian. Instead, we got yet another product of small minds, narrow agendas, parochial bureaucrats and classically low expectations. We should all feel a little bit embarrassed by those empty seats, the angry diesel engines, the misaligned stations and the giant billboards. All brought to us by our town’s multiple, unrelated, disconnected transport authorities.